The Way Movies Are Stored Is Expensive And Unsustainable. Something Has To Change

If technology companies don’t come through with a long-term solution, it’s possible that humanity could lose a generation’s worth of filmmaking, or more. Here’s what that would mean. Literally tens of thousands of motion pictures, TV shows, and other works would just quietly cease to exist at some point in the foreseeable future. The cultural loss would be incalculable because these works have significance beyond their aesthetics and entertainment value. They are major markers of the creative life of our time.