The Latest Winner Of The Moog Innovation Award Fought Her Machine – And Confusion In The Music Industry

The noises Suzanne Ciani created “for perhaps her most infamous sound effect, she says, were invented in a matter of minutes. ‘My brain was working at lightning speed in those days,’ she laughs, of how she came up with Coca Cola’s signature pop, bubble and fizz. … ‘It was brazen. But I was desperate, I was starving. I was in New York living on Canal Street for $75 a month, and I was propelled by hunger, really.'”