What, Aside From The Next Big Hit, Do Indie Distributors Look For When They Go To Cannes?

Not things that would work easily in the comfort of your own home: “The very obvious, generic star packages [that look good] on paper no longer necessarily work at the box office; the generic is consumed online at home [on streaming platforms]. If you want to get people to go to a cinema, you really need to have something special, distinctive; it’s got to be an event, something that people talk about.”