“A cognitive scientist looking at [scholar Stephen] Booth’s explanation of Shakespearean effects would spot many concepts from her own discipline. Those include priming – when, after hearing a word, we tend more readily to recognize words that are related to it; expectation – the influence of higher-level reasoning on word recognition; and depth of processing – how varying levels of attention affect the extent of our engagement with a statement. (Shallow processing explains our predisposition to miss the problem of whether a man should be allowed to marry his widow’s sister.)”