The Streaming Revolution Has Won – Meet The New Culture Model

Streaming is now the dominant platform for music consumption, and it’s growing rapidly–up 76% year-over-year, according to Nielsen. YouTube has birthed a whole new breed of celebrity: the YouTube star. And Netflix plans to spend hundreds of millions annually on original content. “It’s not just about music–it’s about every form of entertainment,” Nielsen’s David Bakula says. “You don’t really have to own anything anymore, because for $10 a month you can do this: You can have everything.”