Spotify Just Hired An Artificial Intelligence Expert. What’s The Plan?

The company’s blog post refers to Pachet’s previous work “assisting artists in music composition” and strongly suggests a foray into new territory for Spotify’s growing creator services department: the development of creative tools for songwriters and artists. Until now, that team has focused on things like arming artists with listener analytics data, helping musicians target fans with concert tickets, and simply teaching artists and managers how to make the most of Spotify as a platform for connecting with fans. The idea of Spotify developing its own semi-robotic GarageBand software is a fairly radical—and to some, perhaps terrifying—departure from what it’s been working on thus far.