Since the Santa Fe-based art collective Meow Wolf opened its permanent installation, the House of Eternal Return, in March 2016, the project has been an unmitigated success in terms of viewership and profits. Housed in a 20,000-square-foot former bowling alley, the sprawling interactive artwork welcomed 400,000 visitors in its first year—nearly four times as many as expected—and brought in $6 million in revenue for the collective’s more than 100 members.