Meet Today’s Version Of The Yuppies

“On its face, this approach to conscientious living may look like a rejection of the uninhibited greed associated with the ’80s. But the new aspirational class shares more with its predecessors than it wants to admit. As populist surges in the United States and Europe make clear, rising economic inequality has made it more critical than ever to rethink and uproot the status quo. Yet, as Cowen and Currid-Halkett both find, for all the new elite’s well-intentioned consumption and subsequent self-assurance, they have no intention whatsoever of letting go of their status.”