“Since its start in 2008, SoundCloud has been a digital space for diverse music cultures to flourish, far beyond the influence of mainstream label trends. For lesser-known artists, it has been a place where you can attract the attention of fans and the record industry without having to work the usual channels. There is now a huge roster of successful artists who first emerged on SoundCloud, including the R.&B. singer Kehlani, the electronic musician Ta-Ha, the pop musician Dylan Brady and the rapper Lil Yachty, to name just a few.”