The Village Voice was founded in 1955 by Dan Wolf, Ed Fancher and Norman Mailer, and for decades it sold a weekly version thick with classified ads. Its mix of political and cultural coverage created a model for alternative weeklies around the country, many of which have since folded. In 1996, facing competition from publications like Time Out New York and The New York Press, it changed to free distribution to boost circulation numbers, but gradually it came to rely on ads for sex and escort services for revenue. Under its current ownership, the paper eliminated sex advertising and increased its print distribution to 120,000 copies.