Santa Monica Museum Re-emerges In Downtown LA With A Plan

Described by founder Elsa Longhauser as a kunsthalle, the ICA LA is a small, non-collecting museum, whose origins lie in the now defunct Santa Monica Museum of Art (SMMoA). After a lengthy rent dispute with its landlord, the SMMoA closed in 2015, and Longhauser, the museum’s executive director, took time to regroup before rebranding the museum as the ICA LA. “We’re not really changing the model,” Longhauser told Hyperallergic at a press preview yesterday, “we’ve just expanded. Moving from Santa Monica to Downtown gave us the opportunity to rethink, revise, and contemplate what we want to do.”