“The wide dismissal of Hollywood’s working theory for its recent woes is generally right. Hollywood’s issues have more to do with competition than criticism. The cost to attend a movie has risen astronomically in recent years, while the alternatives have improved in stride. A 2014 poll found that Americans prefer to watch movies at home rather than in the theater. And Americans are going to the theater less often. To get audiences into theaters requires more incentive — not just a good review (or the absence of a bad one) but buzz, the sensation of attending an event.”