It’s still not clear what the entertainment systems in driverless cars will look like. The women have seen mockup designs that are very preliminary. “We don’t know if we’re essentially going to be presented with a platform from car companies where they’ll say, like, ‘Here’s your screen. Put what you want to put on it’ and now we’re competing with Netflix and Hulu,” said Muller. “Or is there a way to be part of the conversation, help shape what the entertainment experience is like for people?”