“To start, the feature will only be available to a random set of users on the service. But if adopted by the platform as a whole, the change will constitute one of the most fundamental changes to Twitter’s core product in years.” Robinson Meyer answers seven questions about the change, such as, “Why would Twitter do such a thing?” (money), “What do 280 characters have to do with money?”, and What does it mean for Twitter’s most (in-)famous user?”