How A Major Studio Acts: Amazon Makes Movies. Now It Will Also Distribute Them

Instead of burning down the customary system of releasing movies, Amazon is ready to become a full-fledged studio, equipped to handle every step in the life span of the films it creates and acquires. In the past, Amazon partnered with the likes of indie distributors Roadside Attractions, Bleecker Street and Lionsgate to support the rollout of its movies in theaters. But starting with Woody Allen’s “Wonder Wheel” in December, Amazon will begin distributing its own films and overseeing all parts of their theatrical campaigns.