“Opera North is great at delivering obscure fan references, classical music in-jokes and offering a creative approach to backstage insight. In recent years its online and offline communications have captured the spirit of life behind the curtain. When we work in the arts it’s easy to forget how special the view from the wings can be, and its campaigns for Kiss Me Kate, Eight Little Greats (which tours this autumn) and its season guides feature artistic photography opening up what’s usually unseen for its fans. And for those new to opera, exclusive access is a great way to welcome them into the club – it’s almost like you’re one of the team.”