“Of the premium content offered by the Big Three streamers, the most popular shows in September from each were The Handmaid’s Tale (Hulu), The Man in the High Castle (Amazon) and Narcos (Netflix), according to Parrot Analytics. Those three streamers are spending wildly to acquire content from the likes of CBS, Warner Bros., Lionsgate and more, as well as produce their own original shows. Netflix, for example, will plans to spend $6 billion this year while Amazon spends $4.5 billion.”