The size and spectacle of the international gaming shows underline how the video game industry is less and less American-centric. The global games market is $105 billion, according to SuperData Research. Asia dominates with a 47 percent share, according to the video game researcher Newzoo, while North America makes up 25 percent and Latin America s 4 percent. Latin America, however, is growing the most quickly, according to Newzoo.