A Legendary Portland Video Store Has Gone Nonprofit – And Won Its Kickstarter Campaign Quickly

In Portland, the video store Movie Madness is a gem: “The labyrinth of aisles arranges some 84,000 films by countries, directors, actors, and genres, which get as specific as Rampaging Teenagers, Childhood Icons Gone Terribly Wrong, and Problems with Rodents.” But the 71-year-old owner wanted to sell, specifically to a nonprofit that runs Portland’s Hollywood Theatre. Then the Kickstarter began.