Nowadays scientists tend to shun the ‘maverick’ label. If you’ve hung out in a lab lately, you’ll notice that scientific researchers are often terrible gossips. Being labelled a ‘maverick’, a ‘crank’ or a ‘little bit crazy’ can be career-killing. The result is what the philosopher Huw Price at the University of Cambridge calls ‘reputation traps’: if an area of study gets a bad smell, a waft of the illegitimate, serious scientists won’t go anywhere near it.