The problem comes in when there’s no context – and there is no context on Instagram or Tumblr, at least not usually in a single inspirational post. “This kind of fragmented sharing is about words that springboard or support the ideas of the sharer. A sentence can be powerful, but without context, it remains general (or worse, generic)—accessible, open-endedly inspiring, and void of the rough, gritty detail that represents (and foments) critical response. There’s a limit to how much ‘idea’ can be shared in a single sentence.”