“Apple won’t catch up to either by 2022 in terms of spend, projecting that Amazon will eclipse Netflix, $8.3 billion to $6.8 billion. Earlier this year, Apple signaled its intent to invest as much as $1 billion into original programming. That’s still well short of Netflix, which announced previously an $8 billion budget toward original and licensed content in 2018, and Amazon, which is expected to spend more than the $4.5 billion that went into premium video entertainment this year.”