The optimum complexity principle is just one of many examples that Wilson rallies in The Origins of Creativity, his latest plea for the grand unification of the sciences and the humanities. The two camps are often viewed as enemy combatants, or at least paisley and plaid—best kept apart—but Wilson is deeply impatient with academic partitioning. Artists, he argues, should have a grasp of basic neuroscience and how the brain evolved. Scientists must appreciate the humanities for infusing human life with meaning.