Three years ago, it was the singularly unlovely marsala; the next year, Pantone chose blue and pink (in honor of gender fluidity); for this past year, it was – not green, but “greenery.” For 2018, it’s “the highlighter-purple shade that has also been the name of a Warhol superstar who died in 2014; a 2006 dystopian action film starring Milla Jovovich as a rebel infected with a vampiric virus; an online activist community founded in 2012 to combat sexism and violence toward women; and a kind of light that can cause skin cancer (ahem).” Yes, it’s Ultra Violet [sic].