Artist Sells Off Space On Original Rauschenberg Piece To Advertisers

“Artist Nikolas Bentel is on a mission to destroy an original Robert Rauschenberg in a project intended to emphasize how the art market is, in his words, ‘a glorified stock market.’ Beginning this week, the artist – who is part of the New Museum-led incubator New Inc. – is selling off sections of the artwork as advertising space, so its surface will eventually be covered with an eclectic assortment of images.”