Why The Art-Selfie App Caught The Internet By Storm

“What’s great about the art selfie craze is that it efficiently harnesses other, less blatant, but still very zeitgeisty tributaries to the culture: irony in the face of high art; camera-conscious vanity; the obsession with statistical measurement (each match is given a percentage rating); online flirtation (if Google says you look like a Titian, you’re texting your love interest with the news, I guarantee it — and it’s safer than sexting); digital excavation (the Internet’s startling ability to unearth hidden treasures); and, of course, the naughty thrill — truly, a hallmark of our time — of signing over some crucial piece of your identity to a corporate behemoth, purely on trust, and for the most frivolous of reasons.”