Virtual Reality Can Be Compelling (Try It, You’ll See). But Whether It Survives As A Medium Is A Challenge

Looking back, every successful medium has either “killed” a predecessor (in the manner that television displaced radio in the home, or that streaming video is chipping away at cable) or “colonized” time and attention that was unused or used for something else. However, that was somewhat easier when people actually had free time. Today, we live in a media environment where billions of dollars are spent fighting for the time spent “waiting at the bus stop.”