“If there is a population shift away from cities towards less developed suburban and rural areas, there may need to be a shift in audience development strategies. Fewer people who can easily commute to a performance or exhibition, will necessitate the need for finding new ways to attract and entice both those possibly smaller subsets remaining in a defined area, and those growing cohorts no longer in the area. We have already witnessed the negative effects of intolerable commute situation on the willingness of some consumers to brave the traffic to attend events even relatively near their homes or workplaces.”