The shift to a thoroughly video-driven internet is indeed on its way, and it will be terrible. To the extent that it attempts to cash in on original content, it will necessarily be terrible, in the conventional sense, because there is not enough talent to go around—ever wonder why British television (and film) relies on the same five actors and actresses? On the other hand, American art has a long history of inspirational terribleness, of sublime trashiness and no-budget artistry that far surpasses, in quality, critically sanctioned prestige. I have no confidence that Google or Facebook will recognize such non-talent for what it is or could be.