Can Rotten Tomatoes really make or break a movie? It definitely has an impact, says Ethan Titelman, a senior vice-president at the Hollywood market research firm National Research Group (NRG). According to NRG’s annual survey, 50% of regular moviegoers frequently check the site, often immediately before buying their cinema tickets. And 82% are “more interested” in seeing a movie if it has a high Tomatometer score, while two-thirds are deterred by a low score.