“Saudi Arabia has long been known as one of the world’s most conservative places … Concerts and theater were largely banned, and even the notion of fun was often frowned upon as un-Islamic. Now the kingdom is lightening up with comic book festivals, dance performances, concerts and monster truck rallies. … [The kingdom] needs to build an ‘entire ecosystem’ for arts, tourism and entertainment, [and] has budgeted $64 billion for it over the next decade.”