“Asian travellers are flocking to museums in the West to admire his artistic creations. Multi-million dollar paintings by the prolific artist have become the most sought after objects of desire among affluent Asian collectors in recent years. The reputations of other Western artists are no match to that of Picasso’s in this part of the world. Picasso is simply a synonym for Western art.” Vivienne Chow explores the reasons – which are much more than just the stratospheric prices his work commands.