But what does that mean for their art – and who owns it? “Astute artists are using Instagram to connect with their fanbase in ways they couldn’t before. Earlier this year, it became clear that Damien Hirst’s people were no longer writing his Instagram posts, but rather the artist was. Suddenly it became worth following – Hirst was disarmingly explaining how he got the diamonds for his skull, why he was wrong about minimalism, and how sausages are ‘stupid.'”