Philosophers in the 18th century defined taste as a moral capacity, an ability to recognize truth and beauty. “Natural taste is not a theoretical knowledge; it’s a quick and exquisite application of rules which we do not even know,” wrote Montesquieu in 1759. This unknowingness is important. We don’t calculate or measure if something is tasteful to us; we simply feel it. Displacing the judgment of taste partly to algorithms, as in the Amazon Echo Look, robs us of some of that humanity.