Those who are familiar with the state’s cultural agenda in Russia are no longer surprised by these kinds of events, but it’s still difficult to get used to. You’re a good artist if you earn a lot, and preferably, have a wide audience. For the BraVo prize, as written on the website, any artist could be nominated, so long as they had the potential to “reach an audience of three billion.” In a state where culture, whether serious or for entertainment, still belongs to the service sector at the legislative level, more is more.