At the beginning of the 21st century, a new world is emerging. Not since Marx identified the manufacturing plants of Manchester as the blueprint for the new capitalist society has there been a deeper transformation of the fundamentals of our socioeconomic life. A new commons-based mode of production, enabled by information and communication technology (ICT), what we now call digitisation, redefines how we (can) produce, consume and distribute. This pathway is exemplified by interconnected collaborative initiatives that produce a wide range of artifacts, from encyclopaedias and software to agricultural machines, wind turbines, satellites and prosthetics. And much of this relates to the little pipe-seller’s attitude.