“The 1968 painting titled Buste de mousquetaire (Musketeer Bust) was offered up [by the Swiss discount retail website Qoqa] at the bargain price of two million Swiss francs ($2.0 million, 1.7 million euros). Over the course of three days, 25,000 people purchased 40,000 shares, at a price of 50 Swiss francs each, to become the proud owners of the artwork.”