It might seem counterintuitive to think so, but the popular dissemination of technology is necessary for the electronic image to function as conceptual art. This isn’t necessarily true with any other medium and has much to do with the value that we as postmodern consumers of images and memes place on a removed and ironic perspective. For example, conceptual video art didn’t reach its proper golden age until the 1960s, with the advent of relatively cheap portable recording equipment.