“These companies aren’t out to nail trends, as the fast fashion manufacturers of past decades did, but rather to sell an all-encompassing clothing system through which consumers are meant to live. In tech terms, the brands are platforms and the products must be scalable, aimed at as wide and profitable an audience as possible, whether those products are fabric sneakers or ethically manufactured underwear. It’s clothing as software, embracing an ethos of one-for-all uniformity.”