Taylor Swift Is Experimenting With Anti-Scalper Ticketing (But It’ll Cost You)

Swift’s team is undertaking an experiment that lists her tickets on Ticketmaster near prices they believe the market demands — much higher than what it usually costs to see a stadium concert. It’s a competitive play aimed directly at pricing scalpers and online bots out of the business, and it could keep large quantities of tickets off the secondary market. The bold move also helps Swift pocket a larger profit from face-value tickets by attempting to eliminate a middleman that legislators have struggled to erase.