The flush times went on for a while. But then, starting about a decade ago, the company began a slow decline that, in 2018, resulted in the Meredith Corporation, a Des Moines, Iowa, media company heavy on lifestyle monthlies like Better Homes and Gardens, completing its purchase of the once-grand Time Inc. in a deal that valued the company at $2.8 billion. The new owner wasted no time in prying the Time Inc. logo from the facade of its Lower Manhattan offices and announcing that it would seek buyers for Time, Fortune, Sports Illustrated and Money. The deadline for first-round bids was May 11.