Artists Try Out Ideas To Rebrand The EU

“The German photographer Wolfgang Tillmans has teamed up with a friend, the Dutch architect Rem Koolhaas, to encourage artists and other creative people to brainstorm ways for Europe to better present itself to the public. They put out a call in March for rebranding proposals, asking: ‘How can the European Union be valued by its citizens and be recognized as a force for good, rather than as a faceless bureaucracy?’ They requested ideas ‘for communicating the advantages of cooperation and friendship amongst people and nations.’ More than 400 proposals from 43 countries poured in.”