Milwaukee Symphony Ups Its Fundraising Goal For New Home

The symphony runs an operating deficit at the Marcus Center mainly because the orchestra’s performance schedule must compete with other events. Those include the Broadway at the Marcus Center series and performances by Milwaukee Ballet and Florentine Opera. In its new performance hall, the orchestra will play more dates and have more favorable dates, including holiday season slots. It will be able to schedule more high-profile guest artists and earn rental revenue by hosting other concerts.