“Consumers are now, often unconsciously, sorting every media product — from podcasts to magazine stories to video — into three categories: intentional, interstitial, and invisible. The implications of these changes are huge, especially for the people who create what we watch.” Daniel H. Pink makes the case for intentional content (“couch shows” that you make a point to sit and watch) and interstitial content: “programming we use to fill the spaces in our lives — 10 minutes in a grocery store line, 5 minutes waiting to pick up a kid at practice, 35 minutes on a train or bus.”