Alberto Ibarguen: “Over the course of three years — from 2009 to ’11 — Knight and Gallup spoke with 43,000 people in 26 communities around the country. Our question was simple: What attaches people to the place where they live? The study was called “Soul of the Community” and we found that, contrary to conventional wisdom, social offerings and aesthetics bind people to place and to each other even more than what we had expected: education or jobs.”