“‘The industry’s tripled in size since the early 2000s,'” says [producer] Ma Jung-hoon. … ‘Half of our income comes from international sales.” Says an American executive who distributes K-drama, “I think that the format of Korean dramas is very digestible. So instead of having these long, 20-episode, multi-series shows like we have in the US and other parts of the world, Korean dramas are [up to] 16 episodes. That’s it, you only have one season.”