The Self-Improvement Wars: How we Became Obsessed With Being Better

In 1986, John Vasconcellos, a somewhat tortured California state assemblyman who had attended programs at Esalen, persuaded Gov. George Deukmejian to fund a “task force to promote self-esteem and personal and social responsibility.” Professors from the University of California were to study the links between self-esteem and healthy personal development. And California — nay, the world — could then design programs to nip homelessness, drug abuse and crime in the bud, by teaching people to value themselves and achieve their potential.