“We need hours a day,” Warner Media CEO John Stankey said. “It’s not hours a week, and it’s not hours a month. We need hours a day. You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.” HBO has 40 million subscribers stateside and 143 million worldwide, but Stankey insists that it wasn’t enough. He said that they have “to move beyond 35 to 40 percent penetration to have this become a much more common product.”