It’s a nurturing, highly interactive community where its core 13- to 35-year-old readership spends around 20 billion combined minutes per month consuming and critiquing user-generated stories, in genres such as sci-fi, young-adult fiction, poetry, and horror, but also fanciful fanfic with titles like 50 Shades of Drake and Harry Styles Dirty Imagines. For Hollywood development executives, however, Wattpad has come to serve an altogether different purpose. Since launching its dedicated entertainment division Wattpad Studios two years ago, the self-publishing platform has evolved into a one-stop shop for fresh IP: an influential incubator for original storytelling with a decidedly Gen Y bent.