Puerto Ricans such as the Despacito duo were responsible for 27 of the top 100 most-viewed music videos on YouTube in 2017. Over on Spotify, four of the six most popular Latin artists are also Puerto Rican: Fonsi and Yankee again, plus Bad Bunny and Ozuna. All this from an island of just three and a half million souls, plus the other five million Puerto Ricans who live in the US.